“What most people don’t seem to get is that beauty can be a powerful tool, it’s a way for an artist to get others to appreciate what they appreciate, to seduce them into valuing what they value. If I take a picture of a common scene or object and make it beautiful, I have just transcended the perception that most people have of that scene or object. I’ve made them look at something in a different way and that means that I’ve changed their thinking. That’s no small thing.”


"As B&W is already an interpretation of a scene, it is more prone to individual adjustment and manipulation of tones and contrast. In B&W there really isn't an "accurate" or "truthful" rendering of the scene. So it lends itself to more personal and artistic interpretation. With color to a large extent you are locked into having some degree of fidelity to the original scene. You will not often find portraits where skin tones are intentionally purple, green leaves are red and skies are green. Color locks you in closer to reality and in that sense removes a large degree of manipulation and interpretation. And to me the art of photography comes not from merely capturing a scene, it's what you do with it. And B&W gives you more creative freedom."


"And so goes Polaroid. Appreciated now that it's gone. Replaced by countless images that in the past would not have been worth the expense of a frame of film or a Polaroid print. Photography was once known for recording valued moments or expressing one's carefully considered vision. Now that has been replaced by a vast, even celebrated, documentation of the mundane."



Transitioning from Advertising to Fine Arts, Part One,  This is part of a 3 part blog that appeared in LiveBooks about my transition from an advertising photographer to a photographer producing  work of a more personal nature.

Transitioning from Advertising to Fine Arts, Part Two

Getting Gallery Representation, My Experience